So happy to have you here! My name is Sydney Champagne (and yes, the last name is real!) :)

I currently work as a Sr. Paid Media Analyst at NBCUniversal, where I manage budgets, track pacing, and optimize campaigns for Shop TODAY and NBC Select. While my career has taken a more analytical path, my passion has always been rooted in editorial.

My editorial work spans celebrity culture, fashion, and lifestyle, with bylines at TODAY.com, Page Six, and New York Moves Magazine. I’ve covered everything from pop culture moments to New York Fashion Week, and have broken stories that reached national audiences and were featured on broadcast television.

I earned my BA in Journalism and Digital Media from Fordham University, where I was honored to serve as the 2024 Lincoln Center Commencement Student Speaker. I recently completed my MS in Marketing Intelligence at Fordham’s Gabelli School of Business, bringing a data-driven perspective to storytelling and digital strategy.

Outside of work, you can usually find me planning my next trip, keeping up with fashion trends, or iced coffee in hand. At my core, I love telling stories, especially real ones. There’s nothing more exciting to me than interviewing people, hearing their experiences, and getting to be a megaphone for voices and stories that deserve to be heard.

As I look ahead, I’m excited to keep blending that passion with my background in strategy— finding new ways to connect storytelling, fashion, and pop culture with meaningful, data-driven insights.